Vodafone & Samsung

Brief

Samsung were looking to create an engaging “day in the life” campaign for small business leaders. The videos were to highlight the Samsung Galaxy Note20 Ultra 5G’s practical benefits in the everyday hustle of dynamic entrepreneurs. Featuring Ollie Hunter from KERB and Dan Brooker from Pleesecakes.

Solution

The content included two 90-second hero videos and six social shorts, formatted for social media. We showed Ollie and Dan using the products in real-world settings with dynamic visuals, music, and subtitles for multi-platform engagement.

Key Stats
  • 2 Influencers
  • 2 Shoot Days
  • 2 Hero Films
  • 6 Social Cuts
  • BTS Content
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I lead the influencer content creation for some the worlds most iconic brands as part of Ogilvy's specialist influence discipline. One of which, Vodafone Business has a main objective of supporting start-up and scale-up business in the UK. As such we worked with Phaded to produce content after a 5 Ambassador content series inline with our global strategy. In short, their work ethic/turnaround time is second to none and planning & cost detailed yet honestly priced. Their fluid agility and ability to pivot was invaluable when creating content in the thick of a brand new pandemic and the content was exactly what we'd expect of a fresh young agency. Above all else they are simply some of the most genuine, personable people you'd want to work with.
James Baldwin
B2B Head of Influence at Ogilvy

Key Stats
  • 2 Influencers
  • 2 Shoot Days
  • 2 Hero Films
  • 6 Social Cuts
  • BTS Content