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Brief

We partnered with Future Creative to create a series of narrative-driven videos and photos that showcase how smart tech enhances everyday life. The aim was to move away from traditional "to-camera" content, focusing instead on engaging, story-led visuals for both print and digital.

Solution

Over two shoot days, we filmed at two locations, creating three unique stories that brought smart tech to life. Each narrative was designed to resonate with the audiences of Ideal Home, T3, and Marie Claire. Alongside the videos, we captured images & an IG reel.

Key Stats

2 Day Shoot

3 Brands

3 Hero films

1 IG reel  

30 high-res stills

BTS content

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Working with Phaded was a fantastic experience. Extremely knowledgeable and creative from preproduction to post. Every step of the process was clear and extremely detailed. During the preproduction stage they always tried to make themselves available for last minute calls and were a valuable part of the ideation stage of our project. On shoot days Phaded and their team were highly professional but friendly which allowed the day to run smoothly as well as bringing a warmth to set, making everyone feel comfortable and welcome. During postproduction, timelines were kept to and communication was spot on. The final output was extremely well executed and the brief was followed precisely. I would highly recommend Phaded for all of your production needs.
Daniel Gould
Senior Creative Producer at Future Publishing

Key Stats

2 Day Shoot

3 Brands

3 Hero films

1 IG reel  

30 high-res stills

BTS content