Ogilvy asked us to develop launch content for LEGO Education with Steve Backshall. The aim was to showcase new STEM sets while addressing the “curiosity gap”, highlighting learning through play and the build-solve-invent loop.

We produced a full set of content including, a hero film in a warm, at-home setting, with Steve building the Antarctic Animals Science Kit. Subtle adventure details, authentic reactions and stories and close-up LEGO B-roll brought the STEM play loop to life alongside shooting hero stills.