LEGO Harry Potter

Ogilvy asked us to capture James & Oliver Phelps at the LEGO Store Leicester Square for the Back to Hogwarts campaign. The aim was to create social-first content that felt authentic, capturing their genuine reactions to the new LEGO set for global channels.

Shot within a tight 2-hour window, we focused on capturing authentic reactions and product moments as they unfolded. Designed as social-first content, the approach kept things simple and responsive, shaping a hero film and supporting assets for global rollout.