Ogilvy asked us to capture James & Oliver Phelps (Weasley twins) at the LEGO® Store Leicester Square for a Harry Potter Back to Hogwarts campaign. The aim: create social-first content showing their authentic reactions to a new set, for use across LEGO, Phelps Bros, and film channels.

With a tight 2-hour shoot window, we filmed candid reactions, product moments, and BTS at the flagship store. Deliverables: 1x 60s hero reel (9x16 + 16x9), 1x 15s cutdown, and 20 stills for LEGO’s web, CRM, and social, co-posted across multiple global channels.