Neutrogena

Brief

Ogilvy tasked us with creating social-first backstage content for Neutrogena’s Hydro Boost Niacinamide Serum. The aim was to capture authentic behind-the-scenes moments with West End stars that embodied “Main Character Energy” while naturally showcasing the product.

Solution

We shot three 1–2 min BTS films at Seven Dials Playhouse with Amber Davies, Layton Williams and Ryan Reid. Lo-fi handheld visuals, inspired by Vogue’s 73 Questions, blended candid rituals with natural product integration.

Key Stats
  • 1-day shoot
  • 3 actors (Amber, Layton, Ryan)
  • 3x 2 min films
  • Lo-fi handheld style
  • Social-first content
  • No items found.
    Had such a great experience working with Phoebe, Will and the entire Phaded Team. We worked with them on a social fist shoot for a skincare client and they consistently went above and beyond. From pre-production through to final delivery, their team brought a level of creativity, professionalism, and agility that elevated the entire project. We couldn't be happier with the results and look forward to working with them again on future campaigns.
    Katie Treasure
    Account Director at Ogilvy UK

    Key Stats
  • 1-day shoot
  • 3 actors (Amber, Layton, Ryan)
  • 3x 2 min films
  • Lo-fi handheld style
  • Social-first content