Uber wanted to connect with audiences around Valentine’s Day by tapping into the mix of stories, feelings, and humour surrounding the holiday. The goal was to create authentic, funny, and touching “Vox Pop” style videos featuring real people sharing their thoughts and stories about Valentine’s Day.

We had one week to bring this concept to life. From storyboarding and scripting to casting, scouting, and filming, our team moved fast to capture genuine, light-hearted interviews that showcased a range of Valentine’s experiences. Each story was crafted to feel relatable and funny.