Vodafone

Brief

We collaborated with Vodafone Business and Ogilvy to create influencer-led content for the "Think Big, Start Small" campaign. The goal was to highlight Vodafone’s new business services while telling the stories of five successful small business owners.

Solution

We produced 4 story-driven films as well as additional content around 2 food traders associated with one of the main influencers. Through creative storytelling, we showcased how Vodafone Business supports small enterprises, creating 50 versions of the content tailored for various platforms.

Key Stats
  • 50+ Deliverables
  • 350K+ Views
  • 2M+ Impressions
  • 75+ High Res Stills
  • No items found.
    I lead the influencer content creation for some the worlds most iconic brands as part of Ogilvy's specialist influence discipline. One of which, Vodafone Business has a main objective of supporting start-up and scale-up business in the UK. As such we worked with Phaded to produce content after a 5 Ambassador content series inline with our global strategy. In short, their work ethic/turnaround time is second to none and planning & cost detailed yet honestly priced. Their fluid agility and ability to pivot was invaluable when creating content in the thick of a brand new pandemic and the content was exactly what we'd expect of a fresh young agency. Above all else they are simply some of the most genuine, personable people you'd want to work with.
    James Baldwin
    B2B Head of Influence at Ogilvy

    Key Stats
  • 50+ Deliverables
  • 350K+ Views
  • 2M+ Impressions
  • 75+ High Res Stills