Guinness

Brief

For Diageo's "The Pull of Paddy's Day" campaign, we partnered with Born Social to create branded social content featuring Laura Whitmore and a cameo from blogger Shit London Guinness. With limited time, we needed to maximize a single shoot day and capture a variety of high-quality content.

Solution

We collaborated Born Social’s creative team to develop the storyboards, select locations, and manage talent. With a 50-person on-set cast & crew, we produced the 30-sec hero film, 15-sec cuts, behind-the-scenes cuts, and a set of high-quality images, all ready for global distribution.

Key Stats
  • 1 London Pub Location
  • Celebrity lead talent
  • 30sec Hero Film
  • 50 Cast and Crew
  • 25 High Res Images
  • Global Usage and distribution
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We worked with Phaded on a recent project just before Christmas and in short, the team go above and beyond to deliver the best results.
Ali Cheng
Senior Creative Lead at Born Social

Key Stats
  • 1 London Pub Location
  • Celebrity lead talent
  • 30sec Hero Film
  • 50 Cast and Crew
  • 25 High Res Images
  • Global Usage and distribution